Creative Brief

CREATIVE BRIEF

Even I can't read minds. If requested, please fill out this form with as much detail as possible. This will help us get on the same page as to what you want out of the project and how we'll go about accomplishing it. It might even help you define your own goals more clearly as well.

I know it's long, but it's worth it--I promise!

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Name:*

E-Mail Address:*

Project Title:*

Format/Media:*

First, tell me about your business. What's your elevator speech?*

What do you want this website to accomplish for your business?*

What kind of image do you want to portray online?

Who are your main target audiences (or who do you want them to be)?

Who are your competitors?

What sets you apart from these competitors?

What are the key actions you would like your users to complete?

If you currently have a website, what's the address?

What do you think works well on your current site, and why?

What improvements would you like to see, and why?

Detail your vision for the structure of your new site:

Do you need any specific functionality (e.g. Photo Galleries, Events Calendars, Blogs, User Registration, eCommerce, etc.)?

Which parts of the site do you see being updated regularly?

Do you have any photos or imagery to be used on the site?

Think of some key words to describe the impression you'd like your site to make on visitors (e.g. Professional, Fun, Ethical, Approachable):

Do you have any ideas for the creative direction of the site?

Is there anything we should avoid (styles, colors, imagery, etc.)?

How do you see users finding your site?

How will you measure the success or failure of your site?

Additional Comments:

Include any files or images that pertain to the creative direction.

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